BLACK HISTORY MONTH FESTIVAL™ 2007

About This Festival…

 
BLACK HISTORY MONTH FESTIVAL™ is a unique month-long series of activities that provide enriching cross-cultural experiences for adults and youngsters.  The purpose of this program is to make it fun and easy to learn about and understand the contributions and achievements of African Americans to this country.

The program’s planning committee helps identify, plan and coordinate an entire month of educational, social and civic events that serve as wonderful learning experiences for individuals of all ages and ethnic backgrounds. Activities will take place every day during February 2007 in numerous communities throughout the area. And best of all, many of these events are FREE to attend.

In the North Florida/South Georgia area, BLACK HISTORY MONTH FESTIVAL™ is produced as a project under the Capital City Chamber of Commerce’s nonprofit tax-exempt status. The Chamber and Florida A&M University/School of Journalism and Graphic Communication serve as Lead Community Partners for the program and both receive program proceeds.  

TARGET AREA & AUDIENCE:  Residents and tourists in four North Florida counties (Leon, Wakulla, Jefferson and Gadsden) and three South Georgia counties (Thomas, Decatur and  Grady) are our primary audience.  Our target area includes Tallahassee – Florida’s capital city – with its beautiful rolling hills and canopy roads; St. Marks and Panacea which boasts great fishing, hunting and the wonderful expanse of the Gulf of Mexico; old southern mansions, plantations and the memory of quail hunting in Thomasville; and places where you’re welcome to come sit a spell and enjoy the quiet or engage in lively conversation with just plain folks.

The Promotion…

Part I – Radio, print and television advertising will encourage individuals, groups and businesses to nominate organizations as Black History Honorees -AND- to plan Black History events that can be listed in the official BLACK HISTORY MONTH FESTIVAL™ Souvenir Journal.

Part II – Radio, print and television advertising will invite area residents and tourists throughout the state of Florida and South Georgia to attend the BLACK HISTORY MONTH FESTIVAL™ Kickoff Reception for their first opportunity to view the Honoree Videos and meet the Honorees; learn about hundreds of Black History events in our area during February 2007; be one of the first to receive a FREE copy of the Souvenir Journal; view the unveiling of the United States Postal Service 2007 Black Heritage Stamp; receive free merchandise, enjoy refreshments, and meet our program Partners and Sponsors. 

Part III – Radio, print and television advertising will drive traffic to Sponsor and Partner locations to pick up a FREE copy of the Souvenir Journal; encourage residents and tourists to attend Black History events throughout the area; and promote the festival’s Featured Events – which include the African American Read-In Chain, Cultural Festival, Theatre Performance/Reception & Auction, African American Heritage Celebration and Festival Finale.

Part IV – Radio, print and television advertising will encourage individuals, groups and businesses to purchase a Black History Festivities video highlighting February 2007 events – and spotlighting upcoming events through January 2008. 

Featured Events & Components…

Souvenir Journal		Free publication featuring day-by-day, hour-by hour listings of Black History Month events – 10,000 will be distributed in the area
Black History Month Honorees		Honorees who have made noteworthy contributions will be chosen and honored at all Featured Events
"Black History Moment" Videos		Video highlights of Honorees who have made noteworthy contributions to this area or the country – shown at Featured Events
Kickoff Reception		Opening event to introduce Sponsors, Community Partners, Media Partners, Honorees and first distribution of the official Souvenir Journal
African American Read-In Chain		Two days when people across the country gather at the same time to read books by and about African Americans
Cultural Festival		Festival featuring cultural vendors, entertainment and food
Theatre Performance, Reception & Auction		A gala event featuring an African American play, African-inspired foods and an auction of celebrity merchandise
African American Heritage Celebration		Parade and festival featuring floats, bands, entertainment, food and vendors in Wakulla County’s Hudson Park
Festival Finale		Closing event culminates the festivities for the month
Festivities Video		Video highlighting February 2007 events – and spotlighting upcoming events through January 2008

 
The Publicity…

•  Radio campaign            

•  Television campaign 

•  Print campaign                  

•  Souvenir Journal       

•  Publicity campaign                                    

•  Honoree Awards             

•  Featured Events                          

•  Festivities Video   

For Small Business Owners

We Recommend That You Design Your Own DONOR PACKAGE
Choose from the Components Below To Receive Great Exposure

OPPORTUNITIES AVAILABLE		COST
1)  Request an Invitation to Attend the Kickoff Reception & Other Black History Month FEATURED EVENTS Where You Can Network With Potential Customers.  Call Now To Add Your Name & Address To The Invitation List – 850/224-0152		FREE
2)  Attend the African American Read-In Chain on Sunday, February 4, 2007		FREE
3)  Attend the Cultural Festival to View how Other Companies Gain Greater Exposure for their Firms thru Festivals & Events – While You Enjoy a Day of Entertainment, Food & Ethnic Merchandise with Family and Friends		FREE
4)  Purchase Booth Space at the Cultural Festival so that Your Company Gains Greater Exposure thru This Festival -- & Make Money Selling Your Merchandise & Services Directly to the Event’s Attendees		$150 - Merchandise $250 - Food
5)  Plan a Black History Month Event (or an Event for Later in the Year) and Place an Event Listing in the Souvenir Journal to Attract Potential Customers to Your Company’s Location for Fun or Learning		$35 - Event Listing $40 - Add Logo $15 - Duplicate
6)  Purchase Tickets to the Theatre Performance, Reception & Auction for Yourself, Family, Friends and Customers.  Then Attend the Event to Network with Potential Customers While You Enjoy the Evening		$50 per ticket
7)  Donate an Item or Two to the Theatre Performance AUCTION to Gain Greater Exposure for Your Company from the Event’s Attendees		$50 or More Value per Item
8)  Purchase Tickets to the Festival Finale for Yourself, Family Friends and Customers.  Then Attend the Event so You Can Network with Potential Customers While You Enjoy the Evening.  Theatre Performance & Festival  Finale Tickets Make Great XMAS Gifts 30% Discount on Tickets Purchased Before December 31, 2006		$50 per ticket
9)  Purchase a 1/8 Page Business Card Size Ad in the Souvenir Journal to Gain Year-Round Exposure to Potential Customers (Limited Space Available)		$175 - Special Rate
10)  Combine All the Above for Great Exposure		Less Than $750

---

P.O. Box 7541 * Tallahassee, Florida 32314-7541
850/224-0152  Office  *  850/224-0512  Fax
www.capitalcitychamber.com

This article originally published on November 13, 2006.

Click here to become a registered user on Wakulla.com and receive our weekly newsletter containing the latest news items on the site.

Click here to place your free Classified Ads on Wakulla.com! 

< Prev		Next >

You need to login or register to post comments.
Discuss this item on the forums. (0 posts)